If there is one thing that is likely to be an ongoing challenge throughout your career as a California state licensed contractor, it’s negotiating fees and proposals with new clients or customers.
Obviously, no one likes to pay more than they have to for anything, and the high dollar amounts involved with construction mean that you are going to face your fair share of requests for a discount. Additionally, the construction industry attracts a large number of contractors (and unlicensed workers) who are willing to do a job for almost nothing, either because they plan on doing quick, cheap, low-quality work, or because they are just trying to make a name for themselves and create new contacts.
So how do you charge what you’re worth in that kind of business environment? The short answer is that you help customers to understand the difference between price and value.