The best marketing tools are the ones that work well without requiring a huge investment on your part. After all, the less you spend on advertisements, promotions, and finding customers, the more money you have to devote to your construction business.
With that in mind, here are three no-cost marketing tools that any California contractor can use to make a huge impact and find lots of new projects:
Testimonials from happy customers. There is no advertising that is better, or more effective, than comments from customers who have been happy with your work in the past. The more specific they are, the more they show future customers that they can trust you with a project, that your fees are worth it, and that working with you isn’t going to bring any unexpected problems.
For that reason, it makes sense to encourage people to leave you feedback as often as you can. You don’t want to be pushy, of course, but know that you’ll get lots of mileage from every positive testimonial.
Before-and-after photos. Next to some positive reviews from happy customers, before-and-after photos can help you prove that you are a true professional who can get the job done. After all, if new customers can see for themselves what your results have been like in the past, then it’s easy for them to make up their own minds about hiring you.
To make the most of before-and-after photos, either invest in a good camera, or make friends with someone who has taken up photography as a hobby. A picture might be worth a thousand words, but it can be worth a lot more than that in the new checks coming to your California contracting business.
Volunteer work for nonprofit groups. Can you really make more money as a contractor by doing work for free? Believe it or not, you probably can. Here is why: When you donate some of your contracting services, you basically create public samples of your work that everyone can see. Plus, the boards of nonprofit organizations tend to be staffed (and funded) by people who have the power to send a lot of business your way.