4 Unconventional Ways to Find New Contractor Clients
When it comes to the California construction industry, the high level of competition in every city means that contractors are always looking for some sort of marketing edge – something that won’t just set them apart from all the other professionals in the area, but that will allow them to find new customers and projects inexpensively.
Because we know those answers can be hard to come by, today we’d like to share four unconventional but potentially effective ways contractors can find new business quickly:
1. Team up with real estate agents and other professionals. Often, people who are selling homes want help adding to the property’s “curb appeal.” Alternatively, new buyers might want to make improvements so that the home will better suit their needs. Either way, you can probably help. Over time, having just a few Realtors®, home inspectors, and other professionals in your network can give you a big boost in referrals.
2. Hold workshops highlighting your specialties. By showing attendees how to do things like make a kitchen more modern, give their guest bathroom a friendlier look, or choose a contractor for outdoor deck repair, you can help inform the public and get them thinking about your knowledge and specialties at the same time. At the end of your presentation, you can invite interested attendees to follow up with you for more information.
3. Throw a party for your satisfied customers. How can you get new customers by throwing a party? That’s easy – every person you invite can come as long as they bring one other person who might want to work with you in the future. This is a great strategy because your best customers tend to know other people with similar homes, preferences, and needs as themselves.
4. Try video mailing packets. Lots of contractors like to take out ads or pass out fliers, but why not add a quick video presentation showing before-and-after projects you’ve completed? The price of a good DVD or brochure isn’t what it used to be, and some careful ZIP code targeting can help introduce you to the right kinds of customers quickly.
In marketing, success often comes to those who are able to do things a little bit differently than everyone else. Consider giving these tactics a try and see if they might make a sudden difference in your contracting business.
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